Strategic Decisions, The 30 Most Useful Models by Marcel Planellas and Anna Muni
For everyone faced with the challenge of making strategic decisions, this book will allow you to follow a path and choose the strategic models best suited to your needs.
«Strategic Decisions» has been included as one of the Top Strategy and Innovation Books of 2019 on American business magazine Inc.com
«Strategic Decisions gathers together the most salient and most useful business concepts, and assembles them in one place. Each concept is explored clearly, with real insight. I highly recommend this book to any business executive that is striving to improve the performance of his or her organization». Henry Chesbrough, Professor UC Berkeley-Hass School of Business
«Drawing on years of research and committed work with practitioners, Marcel Planellas brings to life on the pages of this delightfully curated book a concise, comprehensive, and compelling account of strategic decisions´issues and models that have become dominant in the field. The book is a valuable resource for reflection on the process to follow and the questions to pose, and opens the imagination for a range of frameworks to employ. It paves the way to insights and offers inspirations for anyone faced with the responsibility and challenge of making strategic decisions in organizations». Silviya Svejenova, Professor Copenhagen Business School
«Different and unique, this book provides managers with a compilation of the best strategic decisions-making models, presented in a very clear and graphic way. Writing a book like this requires many years of research and experience; Marcel has taken the best ideas of classical and modern authors and explained them in a very clear terms. A «little» bib book that I would recommend to all managers on account of its conceptual rigor and practical relevance. Very insightful!». Paul Almeida, Professor and Dean of Georgetown University McDonough School of Business